12 Global Digital Marketing Campaigns That You Should Read This Week

The curated weekly global digital marketing campaigns include how Syfy Plans to hook viewers on Skippable Ads, IBM pulling out #HackAHairDryer campaign, and more

1. Volvo Look Who’s Driving: Volvo has launched a new episode in the Volvo Truck Live Test series of commercials. “Look who’s driving” features four-year-old Sophie is given the control of an 18 tonne Volvo FMX steering, accelerator, gearshift and brakes using a specially designed remote-control device. She puts the truck through some serious manoeuvres in a Serbian gravel pit, including driving through a thick brick wall and climbing a steep, soft slope, before rolling all the way down in a full 360-degree turn.

2. Edeka Home Coming: German supermarket chain Edeka is running Heim Kommen (Home Coming), a Christmas-themed advertising campaign featuring an elderly father who resorts to dramatic strategies to bring his scattered family together for Christmas. The ad opens on him receiving a voicemail from his daughter saying she can’t come home for Christmas, and a time-lapse edit shows it’s not the only one he spends alone. His children then receive news of their father’s death and all gather, distraught, at his home for the wake – only to be surprised by the trickster himself, who asks: “How else could I have brought you all together?”

3. World’s Easiest Decision: The Climate Reality Project is running the World’s Easiest Decision, a whacky campaign to raise support for serious commitment at the UN COP21 conference in Paris. With a nod to the “24” motif from TCRP’s annual “24 Hours of Reality” event, 24 seconds (approximately), were used across over 20+ videos, to inspire, educate and inform. The campaign as a whole is hosted on www.WorldsEasiestDecision.org, where many of the spots are currently embedded.

4. S7 Airlines Imagination Machine: S7 Airlines Imagination Machine has won the Grand Prix for Interactive at the 2015 Eurobest Awards held in Antwerp. The Russian airline used the Imagination machine to promote opportunities for travel through the global Oneworld alliance.

 5. To Reach Millennial Mothers, Viacom Teams Up With YouTube’s ‘What’s Up Moms’: Afte r helping brands target millennials, Viacom is focusing on a narrower demographic—millennial moms—and teaming up with YouTube parenting channel What’s Up Moms to reach them.

6. #AvaBarbie: Fans celebrate director Ava DuVernay’s Barbie doll: Ava DuVernay, the director of the Oscar-nominated film “Selma,” is receiving an honor that so few of us could even comprehend: Mattel is having a Barbie doll made in her likeness.

7. IBM pulls #HackAHairDryer campaign after outcry over sexism: Even hashtags with the best intentions can go wrong. That’s what IBM learned Monday when its #HackAHairDryer campaign, intended to get more girls and women involved in science in tech, became the subject of criticism and ridicule.

8. Viral #whereidrone hashtag is home to the most epic photos shot with drones: An Instagram hashtag first started by a drone enthusiast to mark awesome images taken from his eye in the sky has since started trending, creating an impromptu exhibition in aerial photography on the app.

9. Michael Kors Bet Big on Instagram Marquee Ads, and It’s Paying Off: It’s been two months since Michael Kors became the first brand to test Instagram’s new Marquee video ads, which it used to debut its Jet Set 6 Collection. And according to the New York-based fashion brand, tactic is paying off for the new line of shoes.

10. Here’s How Syfy Plans to Hook Viewers on Skippable Ads: To help promote its miniseries, Childhood’s End, which premieres Monday night, Syfy is testing the phenomenon in the hopes it’s all wrong. Using YouTube’s TrueView skippable ad format—which allows viewers to clickthrough after five seconds—Syfy created three custom spots that implore viewers to watch the ads in full, telling them, “Don’t skip the ad.”

11. These Live-Tweeting ‘Burglars on Demand’ Want to Keep Your Home Safe: Arlo, Netgear’s home security brand, is doing just that with its new “burglar on demand” campaign, featuring a team of actual bad-guys-turned-good-guys offering tips on how to prevent invaders from finding a way in.

12. Toys R Us Awwwesome: Toys “R” Us, the US toy store chain, is promoting holiday shopping with “Awwwesome”, a set of sentimental television commercials, “Christmas Tree”, “Exactly What You Wish For”, and “Like Father, Like Daughter”. In “Exactly What You Wish For” a boy receives the perfect Christmas gift from his dad. In “Like Father, Like Daughter”, a father has only one dream: for his daughter to love Star Wars as much as he does. In “Christmas Tree” a little girl gives her neighbor a simple gift.