12 Best Digital Marketing Reads From Lighthouse Insights

Best of the Indian digital marketing stories from Lighthouse Insights which includes LI Digital Campaign Awards 2015, #SeedTheRise Digital Film, ASUS #ZennyKiPehliDiwali and more

LI digital campaign awards 2015

1. 3 Reasons Why You Should Be A Part Of LI Digital Campaign Awards 2015: Here we list 3 reasons why agencies/brands should be part of LI Digital Campaign Awards 2015 by submitting their best digital campaign of the year.

2. Flying Cursor Shares The Making Of #SeedTheRise Digital Film For Mahindra & Mahindra: Shormistha Mukherjee, director at Flying Cursor takes through the digital film making process for Mahindra’s #SeedTheRise crowdfunding campaign for farmers.

3. Indian Brands Reveal How They Are Using Instagram Ads Effectively: We find out how Paper Boat, OLX India and Inshorts App are using Instagram ads and driving results from the creative social network.

4. 7 Community Managers Describe What Is Like Having A Crazy Day At Work: Community managers from various Indian digital agencies describe how a crazy day at work looks like for them.

5. After Paying For Aamir Khan’s Statement Snapdeal Fights #BootOutSnapdeal With #SnapdealForIndia: Snapdeal brand ambassador Aamir Khan made remarks on the growing intolerance in India. While the actor faces brickbats, Snapdeal is facing app uninstalls and lowered app ratings.

6. In A Far Cry From the Brand Story Titan Watches Introduces The Suave Titan Man: ‘The Titan Man’ from Titan Watches is out to appeal to the cool, suave and confident millennials in its latest ad film, but is the brand deviating from its socially relevant communication.

7. Inside The Digital Strategy Of Urban Ladder, Fab Furnish And Pepperfry During This Diwali: This Diwali, online furniture companies like Urban Ladder, Fab Furnish and Pepperfry invested aggressively on digital story telling along with other channels to induce customers to shop online.

8. How ASUS India Engaged Fans With Zenny’s ‘Pehli Diwali’ Celebrations Using WhatsApp And Social Networks: ASUS India’s digital campaign #ZennyKiPehliDiwali created an engaging experience for Zenfans on Diwali with the much loved brand mascot Zenny, using WhatsApp and social networks.

9. Could Twitter’s Love For Emoji Bring Users To The Network: The ‘face with tears of joy’ emoji is not just Oxford Dictionaries’ ‘Word of the Year 2015 but has also topped Twitter’s TV-related tweets list. The article looks also at how brands are patnering with Twitter for emoji.

10. How Social Networks Evolved From Helping Publishers To Becoming The New Publishing Platforms: Social networks like Facebook, Twitter, LinkedIn, Snapchat are helping publishers while becoming the publishing platforms themselves. We take a look at the initiatives by these social networks.

11. 16 Global Digital Marketing Campaigns That You Should Read This Week: Best of the global digital marketing campaigns from the week which includes Nasdaq is on Snapchat, Target’s Big digital holiday campaign, ASDA Because It’s Christmas and more.

12. 9 Major Updates From Facebook, Google & Twitter: Major updates from the world of social networks that include Google launching Mortgage Shopping Tool, Facebook login comes to the Apple TV, Twitter adds more choices to native polls.