1. Twitter’s Advice For Better Customer Service: Get Personal: People are much more likely to recommend brands that personalize customer service interactions. It’s “an an easy step that brands can take” to build relationships, Twitter researcher says.
2. Twitter’s Audience Platform Now Includes Off-Twitter Placements Of Video & Tweet Ads: Twitter’s Audience platform is taking a big step forward today with changes that affect ads both on and off of the Twitter platform. New creative options and ad types will make Twitter advertising much more appealing to traditional (non-app) marketers.
3. Facebook’s last push into e-commerce was a disaster but it’s gearing up to try again: Facebook wants to be more than the place where you like your old roommate’s wedding photos, watch viral video clips, or share links to your favorite quizzes. It wants to be the place where you make your next impulse buy.
4. For Major Publishers, Facebook Referral Traffic Passes Google Again: According to new data from Parse.ly — a content analytics platform serving some of the biggest publishers on the internet — the social network passed Google as the leading source of referral traffic in June and in July extended its lead to three percentage points, 38.2 percent to 35.2 percent.
5. Facebook experiment suggests it’s going after Medium: Facebook Notes may soon be getting a major facelift. The company is testing a refreshed design for its long-ignored Notes feature that makes the stories look more like blog posts than standard Facebook updates.
6. Facebook Gives Page Admins Quick View Of Reach & Click Stats: Want a quick look at how your latest Facebook Page post is performing? Facebook is now displaying stats for reach and clicks on the Page and News Feed level.
7. Facebook Dominant But Flat, Instagram, Pinterest Have Doubled Users: Almost half (49 percent) of those 18 to 29 in the US are users of messaging apps according to new survey data from the Pew Research Center. While 36 percent of the total US smartphone population uses them. Those findings come from the latest study on Americans’ use of social media. The data were based on telephone interviews conducted in March and April among 1,907 adults.
8. Facebook is leading the way in social commerce: Facebook accounts for 50% of total social referrals and 64% of total social revenue. The site’s social commerce initiatives, including a recent focus on its Messenger app, largely reflect social media’s increasingly important role for online retailers.
9. After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts: Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and acclimating users to video ads, today the company tells me it’s relaxing its standards and starting to allow businesses to post GIFs as ads and Page posts.
10. Google Hangouts now has its own website: Google has given Hangouts a brand new home on the web. As of today, the messaging and video chat service is no longer buried inside of Google+ and Gmail: you can now just head to hangouts.google.com to start talking.
11. How YouTube Became Google’s Inroad To Big Brand Budgets: “Premium video” is Google’s code for “brand budgets.” Its decision to remove YouTube inventory from the DoubleClick Ad Exchange (AdX) by the end of the year is one more way it hopes to clinch a piece of TV’s $70 billion portion of the overall brand budget.