11 Major Updates From Facebook, Twitter, Pinterest, & Snapchat

Major social network news of the week - Now you can leave a video as a Facebook comment, Snapchat redesigns Discover tab, Facebook axes messaging on mobile web, and more

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1. More than 32 million Twitter accounts may have been hacked: More than 32 million records of Twitter account usernames, passwords, and email addresses have been obtained by the website LeakedSource, a paid repository for data breaches.

2. Now you can leave a video as a Facebook comment: Facebook announced on Friday it will now allow users to leave a video in the comments section, as the company continues to emphasize video content as we consume more of it.

3. Snapchat Is Pushing Marketers to Turn Up the Volume and Ditch Silent Ads: Snapchat is teaming with Moat, a burgeoning ad measurement player, to help marketers better understand their campaigns’ effectiveness. One of the more interesting elements they’ll focus on: audio. Snapchat apparently believes audio is being undervalued in the digital marketplace.

4. Pinterest starts to measure the in-store sales impact of Promoted Pins: Yesterday, Pinterest announced a relationship with Oracle Data Cloud to measure the company’s impact on in-store sales. Oracle owns Datalogix, among other martech brands. Along with the announcement, Pinterest also publicized the results of a study that “measured in-store sales for 26 Promoted Pin campaigns across major food and drink, household goods and beauty brands.”

5. Facebook is testing a new post type that works like a tweet: In today’s news, Facebook is moving a tiny bit closer to Twitter as it tests a new posting option that makes News Feed posts much more like tweets. The test, spotted by CNET, allows you to make a Facebook post that’s only visible to the News Feed and won’t show up on your Timeline. That means the update will be far more ephemeral, quickly disappearing as other updates push it down.

6. 62% of all apps downloaded last month were owned by Facebook: Most people only use a few apps on their smartphones: according to research, smartphone owners spend 80% of their time in their three most-used apps. And as the app market matures, it turns out those three apps are usually owned by Facebook, at least according to download statistics.

7. Facebook tests desktop Pages redesign that drops right-rail ads: After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that drops right-rail ads from the page, among other changes.

8. New AMP ad formats in the works as Google study shows higher eCPMs on AMP: Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status update for ad-related projects. On Tuesday, the company shared some early ad performance results on AMP content.

9. Twitter for Android gets facelift: Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you reside in the world. The newTwitter for Android has taken user feedback to enhance the user design and to simplify the user experience. As seen below, the design has swipe functionality to move between screens, such your Home timeline, Notifications and Direct Messages.

10. Snapchat redesigns Discover tab to grab more attention for publishers: Snapchat is looking to push more attention to its Discover section through a redesign that parlays the popularity of Live Stories into its publisher portal and boosts publishers’ profiles in the app’s Recent Updates section.

11. Facebook axes messaging on mobile web, pushes people to Messenger: Facebook’s workaround of chatting on its mobile website rather than downloading Messenger is coming to an end. The social network is beginning to block users from using the messaging tab on Facebook’s mobile website and is forcing them to download Facebook Messenger.