11 major updates from Facebook, Twitter, Pinterest, Snapchat, & Instagram

Social network updates - Facebook fighting against ad blocking, Pinterest adds impression-based buys, Twitter responds to BuzzFeed harassment story, and more

Facebook rolls out code to nullify Adblock Plus’ workaround: Adblock Plus launched a workaround to Facebook’s ad block bypass today that ham-handedly removes posts from friends and Pages, not just ads, according to a statement provided by Facebook to TechCrunch.

Twitter responds to BuzzFeed harassment story by covering its ears: Twitter says it’s working on it. The social network, loved for empowering millions and hated for enabling abusers, “will have updates to share soon.” Because it’s working on it. The network’s cohort of petulant trolls, seeming endless in supply, have nearly hijacked Twitter’s entire narrative, with a string of high-profile cases culminating to a blow-by-blow chronicle of the company’s chronic fuck-ups published today by BuzzFeed.

Facebook is changing News Feed to make stories ‘more personally informative’: Another week, another News Feed change. Facebook announced a new change to the algorithm that powers its News Feed. This time, the change is meant to make the stories you see “more personally informative.”

Facebook feed change that predicts what’s informative could reprioritize news: News outlets may get back some of their mojo stolen by a June Facebook feed algorithm change that preferred friends over publishers. Today Facebook will start predicting stories that are informative and highlighting them to people if they’re “related to their interests, if they engage people in broader discussions, and if they contain news”.

Pinterest adds impression-based buys to its ad auction: If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make it easier for them to buy its ads the way they like to. So it is. Pinterest is going to start letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression. These ads will be eligible to appear in the same places as Pinterest’s other auction-based ads, such as within search results, in people’s home feeds and within category feeds.

Instagram’s direct-response ads haven’t totally clicked with advertisers: Instagram’s ad business has not yet totally clicked with direct-response advertisers, based on interviews with several agency execs. There are natural growing pains, like convincing marketers who are very comfortable spending their money on Google’s search ads and Facebook’s ads to try something new.

Facebook can now give you a ‘guided tour’ of 360-degree videos: Facebook is making its 360-degree videos more immersive and easier to navigate. The social network introduced a new “guide” feature that allows users to highlight specific portions of the video before posting it. The feature launched alongside a bigger update to Facebook’s publisher tools, which included a set of new features that allow page owners to see more detailed stats around how their readers are interacting with their video content.

Former Facebook engineers launch Fabric, an automated personal journal of your life:Technology has made it simple to record and archive our digital memories through posts, snapshots, videos and more, but it can sometimes be a struggle to surface our past – our memories, activities and other experiences – in an easily accessible way. A new mobile application called Fabric, built by two former Facebook engineers, aims to solve that problem.

Snapchat Is Letting More Brands Run Ads Between Friends’ Stories: When Snapchat unleashed its ad-tech program Snap Partners in June with plans to serve video ads between stories, observers wondered how users would respond to seeing ads alongside their friends’ videos and photos. Two months in, Snapchat is already expanding its initial pilot to include more advertisers eager to reach the app’s 150 million daily users.

Facebook’s now the leader in the fight against ad blocking: Publishers have been trying a variety of approaches to combat ad blocking, from the polite ask to the guilt trip to, occasionally, the hard line tack. Facebook, with its nearly 2 billion monthly active users, is on a whole different level than any one publisher. But it’s heavily reliant on advertising, so todayFacebook announced it’s going to force people to see ads on its desktop site by changing the way it loads ads.

Facebook tests streaming videos to TV using Apple’s AirPlay, Google’s Chromecast: Facebook has started testing the ability for people to stream videos — including live ones — to their TVs that are connected to an Apple TV or Google Chromecast, a Facebook spokesperson confirmed on Monday.