11 Major Updates By Facebook, Twitter & Google From This Week

Week's major updates from Facebook, Google, Twitter and Snapchat that includes Google Buy Button, Facebook store pages, video boom on Facebook, Google Q2 2015 earnings


Twitter updates

1. Twitter’s integration with Madbits flags NSFW content to keep you from getting fired:Twitter acquires artificial intelligence company Madbits, which recognizes and flags pornography to make your Twitter feed safer for work.

2. Twitter, Facebook becoming dominant news sources for more American adults:In a new study from the Pew Research Center and the John S. and James L. Knight Foundation, more adult Americans are turning to Twitter and Facebook to keep up with current events.

3. Twitter, Reddit Drive More Gamer Engagement than Facebook:As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and Reddit, rather than Facebook.

4. Twitter article previews now auto-expand on mobile devices:Here’s another one for the Twitter-is-becoming-Facebook files: some article previews to external sites have started auto-expanding in your timeline on Android and iOS devices. As you browse your feed, you’ll notice that tweets from some publishers now include a large image and some introductory text along with links to the full article.

Snapchat update

5. Snapchat puts ‘Discover’ somewhere users will actually see: Snapchat’s Discover featureis finally somewhere, well, discoverable. A redesign, seen below, rolled out to users Monday placing the news and entertainment section one swipe away from the main page in the “Stories” section, where Live Stories and updates from friends are located.

Google updates

6. Google Finally Unveils Buy Button on Ads in Mobile-Commerce Push:Google is testing a feature to let consumers purchase products by clicking through advertisements, seeking to expand options for mobile retail sales, the company said. The internet-search company’s service, Purchases on Google, will let people using smartphones click on select search ads to visit retailer-branded product pages hosted by Google, according to an e-mail. The tools will work with a “limited number of retailers” for now, the company said on Wednesday.

7. 3 Things To Know About Google’s Stellar Q2 2015 Earnings: Google has announced its stellar second quarter earnings 2015. We bring you the three major highlights of the earnings report.

Read also: What Facebook’s Recent News Feed Changes Could Mean To Marketers

Facebook updates

8. Facebook is working on a digital assistant named Moneypenny to help you find and buy products:Facebook Messenger is getting its own virtual digital assistant code-named “Moneypenny,”according to a report from news site The Information (paid registration required).

9. More evidence of a video boom at Facebook:Video ads on the social network accounted for 22 percent of total ad spend in June, making it the highest share ever recorded according to data released by ad-tech firm Nanigans. Between the first quarter and second quarter of this year, video ad spend increased from 13 percent to 16 percent.

10. Facebook will let you buy products from retailers’ Pages:The social network is testing a shopping experience that allows users to buy items directly from business’ Facebook pages. The new shopping feature, first reported by BuzzFeed, will allow retailers to turn their Facebook pages into mini storefronts outside of their main websites.

11. Brands Start Hosting Real-Time Video Chats on Facebook:Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter Q&As that brands typically organize. For example, Sony Masterworks set up a real-time chat on Facebook to promote a new album from artist Jackie Evancho last fall. Now, MTV and iHeartRadio are plugging video into those virtual meet and greets.