11 Best Digital Marketing Reads From Lighthouse Insights

Best read of the week - 20 Best Mother’s Day videos Of 2016, Britannia #5050Fusion, Arré telling impactful digital stories, Bajaj Electricals’ #RightfullyHers, Reebok India #FitToFight, and more


Best stories of the week gone by from LI:

The 20 Best Mother’s Day Videos Of 2016 By Indian Brands: A curated list of Mother’s Day videos shared by Indian brands this year, in which brands have chosen to pay tributes to moms as well as send a message to kids. Read more here.

32 Awesome Mother’s Day Creative Visuals & GIFs Shared By Indian Brands: Curated list of creative visuals, GIFs and videos shared by Indian brand on 2016 Mother’s Day. Read more here.

Interesting Visuals Shared By Brands, Publishers & Politicians On #NationalTechnologyDay: Curated list of interesting social media visuals shared by brands, publishers and politicians to mark National Technology Day. Read more here.

This Mother’s Day Bajaj Electricals’ #RightfullyHers Finds The Perfect Excuse To Give Respect To Our Mothers: This Mother’s Day Bajaj Electricals’ #RightfullyHers campaign got users to demonstrate their love to their mothers on social media in the most simple yet special way. Read more here.

Inside The Digital Marketing Strategy Of Vodafone For Vivo IPL 2016: Official sponsor of Vivo IPL 2016, Vodafone India has been pushing hard on TV, onground and digital activities to promote its Supernet 4G service. Read more here.

How Arré Is Telling Impactful Stories In Audio, Video & Visual Form On Digital: CEO Ajay Chacko at Arré talks how the 360-degree multi-media property complete with doodles, videos, reading material and audio excerpts is exploring every form of digital storytelling. Read more here.

Britannia #5050Fusion – Content Drives User Participation To Create Perfect Combinations: Britannia 5050 and Experience Commerce once again trust content to drive their latest campaign #5050Fusion with RCB cricketing stars - Virat Kohli, AB de Villiers and Chris Gayle. Read more here.

4 Charts That Reveal The State Of Branded Content [Polar Report]: “The State of Branded Content” from Polar gives insights on how branded content is growing and smartphones are leading the demand across the world. Read more here.

New Film ‘Rizwan’ Shows That Paper Boat Is Serious About Brand Storytelling: The traditional drinks brand by Hector Beverages has rolled out a short film titled, “Rizwan’ once again strengthening its brand proposition of ‘Drinks and Memories’. Read more here.

Kangana Invites Women To Share Their #FitToFight Story For Reebok India: The three time National Award winning actress and brand ambassador of Reebok India, Kangana Ranaut is calling all women to share their inspiring stories in second leg of #FitTofight campaign. Read more here.

Mumbai Traffic Police & FCB Ulka Play On ‘Guilt’ In Its Public Service Campaign: ‘Guilt’ can be a painful thing for the one alive, and the film clearly conveys how it can haunt you for life, emphasizing the central message of responsible drinking and driving. Read more here.

Additionally, here are the major updates from social networks, best global campaigns and 6 stories that we read and liked them.