11 Best Digital Marketing Reads From Lighthouse Insights

Best of the week from LI - Indian brands celebrated #InternationalDanceDay, #LoDoKhatamKaro says FreeCharge, Sapient India TroubleMakers, OPPO India Digital Strategy during ICC WT20, and more

brands and startups

How Indian Brands Celebrated #InternationalDanceDay With Interesting Visuals: Curated list of Gifs and visuals shared on #InternationalDanceDay by Indian brands. Read more here.

#GiftAMask – GAIL And Hawa Badlo Show Us Why The Traffic Police Are The Real Superheroes: #GiftAMask addresses the core issue by bringing forth the state of the criticized Traffic Police. The digital campaign ties neatly with the brand objective. Read more here.

Decoding OPPO India’s Digital Marketing Strategy During The ICC T20 World Cup: Chinese smartphone company OPPO India invested around 100 crores in offline and online promotions, this ICC WT20. Here, we decode the brand’s marketing initiatives. Read more here.

A Look At Brand Campaigns Celebrating The Spirit Of Entrepreneurship In India: Paying tribute to founders is the underlying theme behind many brand campaigns in recent times. While some are scripted for ads, others have roped in real life founders. Read more here.

#LoDoKhatamKaro Says FreeCharge In Series Of Hilarious Ads This IPL: FreeCharge has launched a 360-degree marketing campaign to connect with its target group this IPL, and contests form a significant portion of its digital engagement strategy. Read more here.

What Are Indian Digital Agencies Doing To Retain Talent: Along with money, Indian digital agencies are investing in training, providing ample scope for growth, rewarding and recognizing their employees to help retain them. Read more here.

#MayTheFourthBeWithYou Say Indian Brands To Celebrate Star Wars Day: Curated list of #maythefourthbewithyou visuals shared by brands to engage fans on Star Wars Day. Read more here.

How Ready Indian Brands Are For Social Customer Service: In his last article, Deep Sherchan, CMO at Simplify360 discusses the readiness of Indian brands for social customer service and what’s stopping them. Read more here.

Why And How Sapient India Is Looking To Recruit TroubleMakers: Sapient India is recruiting troublemakers, the ones who question the status quo. MD, Rajdeep Endow talks about the 360 degree marketing campaign by the firm. Read more here.

18 Major Updates From Facebook, Twitter, Vimeo, Tumblr, Tinder, LinkedIn, & Pinterest: Major social network news of the week – Twitter updates its Mac app with Moments, Tinder has million+ paying customers, Instagram is testing a Contact button, and more. Read more here.

13 Global Digital Marketing Campaigns That You Should Read This Week: Global digital campaigns – Target and Lancome Produce Snapchat’s first ecommerce ads, Knorr Love at first taste, Nike Revolution in motion, and more. Read more here.