11 Best Digital Marketing Reads From Lighthouse Insights

Best of the week from Lighthouse Insights which includes making Of #SeedTheRise website, Clean & Clear’s #Readyface, #HackAHairDryer campaign fiasco, Myntra’s #BestOfFashion

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1. Submission Date Extended For LI Digital Campaign Awards 2015: Last date for submissions has been extended by ten days to Thursday, December 17, 2015. Have you submitted your best work yet?

2. Anouk’s New Ad Shows You How Pregnancy Is Not The End Of Career: A high performing architect isn’t being promoted despite having worked nights on the project; her fault – she had gotten pregnant! Anouk salutes the pregnant working women in new ad.

3. Myntra’s #BestOfFashion Tries Hard To Get The Fashion Conscious Install Its App: From website to mobile app to mobile app-only to mobile site and now back again to mobile app-only, Myntra has been experimenting a lot.

4. How This ‘Unagency’ Plans To Disrupt The Broken Advertising Agency Model: S Yesudas along with Ajit Nair of MX Advertising and Amit Tripathi of IdeateLabs have launched Triggerbridge, the new company being termed as unagency aims to marry data, content and technology.

5. What Brands Can Learn From IBM’s #HackAHairDryer Campaign Fiasco: IBM’s perfectly well intentioned campaign hoped to topple gender stereotypes with a gender stereotype. It had to backfire.

6. How Our Newspapers Are Engaging Indian Millennials On Instagram: Newspapers can’t add their news links on Instagram, nor do Instagrammers care for the trending news of the day, unless told in interesting pictures. Here are 5 Indian dailies doing it right.

7. Clean & Clear’s #Readyface Wants To Change The Way Teenage Girls Look At The Mirror: Clean & Clear’s ‘See the real me’ has taken on a larger role in the wellbeing of teenage girls, it wants them to find their courage in front of the mirror.

8. Exclusive: Inside The Making Of #SeedTheRise Website For Mahindra & Mahindra: Kartik Chandramouli informs how important it is to build a simple, seamless and logical site to make users feel comfortable when it is related to donations.

9. HUL Plays Three-in-One Card With ‘Haath, Munh Aur Bum’: These 3 swachh aadats are all it takes to prevent illness, “Haath, Munh Aur Bum, Bimari Hogi Kum”, goes the new HUL slogan for Swachh Aadat, Swachh Bharat.

10. 12 Global Digital Marketing Campaigns That You Should Read This Week: The curated weekly global digital marketing campaigns include how Syfy Plans to hook viewers on Skippable Ads, IBM pulling out #HackAHairDryer campaign, and more.

11. 17 Major Updates From Facebook, Twitter & YouTube: Curated social network news of the week include #Love dominates Instagram, Pinterest acquires The Hunt & Pext, Facebook is updating Instant Articles, Twitter serves promoted tweets for logged out users and more.