10,000-Character Tweets May Arrive On Twitter In A Matter Of Months: Feel like you just can’t express yourself enough in 140 characters? Traditionally you would have to use a third-party service or string together a series of tweets to get that message across. However Re/code has reported that Twitter is considering to increase the character limit to 10,000 characters as soon as Q1.
Fullscreen, GroupM Ink Deal to Form Influencer Marketing Program: Fullscreen and GroupM have created an influencer marketing program called Playa that will coordinate exclusive deals between the agency’s clients and Fullscreen’s global roster of more than 75,000 digital celebrities.
Pharrell Williams Freedom: Pharrell Williams‘ music video for “Freedom” is one of the nominations for Best Music Video at the 58th Grammy Awards. The track was released for streaming on Apple Music channel Beats 1 on June 30 2015, the same day as Apple Music was launched. A one minute section was used in an Apple Music commercial. The full music Pharrell Williams Freedom video, directed by Paul Hunter, explores the concept of freedom across the world with a mixture of stock footage, staged scenes and CG effects.
German publishers have filed complaint against Google: German publishers have filed a complaint against Google in a row over whether or not the search engine should pay the publishers to show their articles online, a spokesman for VG Media – a consortium of around 200 publishers – told Reuters.
Twitter Releases ‘Conversational Ads’ to Help Users Talk About Brands: Twitter is trying to make it easier for consumers to spread the word about brands they like through new “conversational ads.”
Snapchat Is Reportedly Developing An API For Advertising: Slightly over a year since its first ad, Snapchat is actively developing an application programming interface (API) to support advertising.
Why BBC is cutting the cord with its millennials channel: The BBC’s youth-focused TV channel BBC Three will migrate online on Feb. 16, but the transition began yesterday. BBC Three unveiled its new logo on Twitter, where it was subsequently eviscerated for looking like it says, well, “BBC Two.” It also started teasing some of the forthcoming content.
Where mobile commerce is going in 2016: The 2015 holiday shopping season was a clear indication: Mobile commerce isn’t slowing down. “It was a fantastic season for mobile purchasing and mobile giving,” said Matt Asay, vp of mobile at Adobe Marketing Cloud, “despite the fact that buying on the smartphone in particular causes a lot of stress.”