100 Million Hours Of Video Watched Daily On Facebook, Snapchat Is Letting Brands Run Long Video Ads

Global digital marketing news - CEO Zuckerberg says Facebook is now seeing 100 million hours of video watched daily, Brands are going long on Snapchat—at least with video, and more

Facebook Is Now Letting Everyone in the U.S. With an iPhone Livestream Video: The social network today announced it has expanded Live Video access beyond celebrities, verified users and journalists to any U.S. user with an iPhone. The Menlo Park-based company said in a blog post that it plans to roll out the feature around the world in the coming weeks. Live Video for Android is also in the works.

IBM Acquires Interactive Agency in Latest Move to Boost Its Digital Marketing Prowess: In an attempt to distinguish itself from competitors like Oracle, Adobe and Salesforce, IBM announced today that it will acquire digital-marketing creative agency Resource/Ammirati. The deal is projected to close in the first quarter of 2016.

Snapchat Is Slowly but Surely Letting More Brands Run Long Video Ads: Brands are going long on Snapchat—at least with video. After beginning to test the first “swipe to view” video ad with Activision’s Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds.

ScribbleLive Buys Visually, Marrying Content Distribution With Content Creation: Distribution, meet creation.That, in a nutshell, is the rationale behind the news today that Toronto-based content marketing platform ScribbleLive has purchased Visually, a content creation platform that is based in San Francisco. Deal terms were not made public.

Facebook Now Seeing 100 Million Hours Of Video Watched Daily: Facebook reported another banner year yesterday, touting huge growth across the board. Ad revenue is up, daily active user numbers grew, and CEO Zuckerberg says his social media site is now seeing 100 million hours of video watched daily.

Benefit’s cheeky new digital redesign targets millennials on the move: Benefit Cosmetics’ quirky, feel-good tone has won it plenty of fans across social media. And now with a brand new responsive site redesign, its bevy of “benebabes” can expect the same youthful irreverence across its digital properties.

Mobile Ad Growth Of 81% Drove Facebook’s Huge Fourth Quarter: Yesterday, Facebook announced a $5.8-billion quarter, the majority of which is ad revenue ($5.6 billion). The company also reported that an astounding 80 percent of its ad revenue ($4.5 billion) was generated by mobile advertising. That represented revenue growth of 81 percent year over year.