Now it’s The Wall Street Journal coming for ad-block users: The Wall Street Journal has become the latest big-name publisher to ask people to turn off their ad blockers. Visitors to the financial news publisher’s site are being greeted with a polite message asking them to turn off their ad blockers and to subscribe to the publication.
AOL Is Launching a 360-Degree Public-Facing Video Studio in Downtown New York: In a further sign of its commitment to producing video content, AOL says it’s opening a ground-floor, public-facing studio in lower Manhattan. The company’s goal is to increase its video content production threefold this year across all properties.
Adobe is buying Livefyre so brands can have more free content: Adobe has acquired marketing startup Livefyre for an undisclosed sum, the two companies announced on Tuesday. The reason for the deal is the same reason a lot of stuff happens on the Internet: Content.
Facebook pays 10-year-old $10,000 for finding Instagram security flaw: Plenty of tech companies are offering very generous rewards to those who manage to find security loopholes in their networks — just ask 10-year-old Jani, who isn’t even old enough to have an Instagram account but still managed to hack the social media network. His reward for doing so? A cool $10,000.
Knorr Love at First Taste: Knorr, the US-German food brand, is attracting viral attention with “Love At First Taste”, a filmed experiment in which strangers matched only by flavour meet for a surprisingly intimate first date. To make the dates even more intense, when the contestants meet for dinner they are told that they can only eat by feeding each other. The resulting interactions were filmed by director Tatia Pilieva and cinematographer Andre Lascaris, the team behind Wren’s viral sensation ‘First Kiss’ and Showtime promo “Undress Me“.
Instagram’s carousel ads now play video: What’s more profitable than one video ad? Multiple video ads at the same time. Instagram is expanding its ad carousel unit to now include five separate videos, up to 60 seconds long. The photo-sharing app launched the carousel last fall, letting brands add multiple images into a swipeable format along with a link that directs people to the company’s website.
Netflix’s Outdoor Ads Let Snapchat Users Swap Faces With Characters Like Frank Underwood: Netflix’s latest out-of-home campaign lets Snapchat users in France swap faces with its TV characters including House of Cards’ Frank Underwood and the namesake of Unbreakable Kimmy Schmidt.
Video analytics provider iSpot.tv integrates Facebook metrics into its ad platform: Video analytics and ad platform iSpot.tv announced yesterday it is now integrating Facebook topic data into its ad measurement tools. According to the announcement, the company’s video performance reports now include Facebook video views, likes, comments, referrals and share metrics dating back to January 1 of this year.
Twitter’s new Connect tab wants to help you find people to follow: If you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has rolled out: an improved Connect tab, which aims to aid users in follower discovery.
Pinterest acquires mobile ad tech talent, but not the tech, because content: Pinterest has acquired the team — but not the technology or any other asset — from mobile ad-tech company URX, the social network/visual search engine announced on Tuesday.
ESPN Is Forging a Partnership With Vice to Reach a New Generation of Sports Fans: As younger consumers continue to eschew traditional TV, ESPN, like most other networks, has had to seek out a strong digital-native partner. Today it has, in Vice.
LinkedIn adds autoplay video to the dismay of its users: In addition to dodging requests from exes and a cleaning out a clogged inbox, LinkedIn users are battling another annoyance: Autoplay video. The feature crept onto the platform months ago, but a flurry of complaints on Twitter show that its users are anything but thrilled about the addition.
BuzzFeed is building a video empire on food porn: BuzzFeed’s Tasty video channel hasn’t just become a model for other food publishers (not to mention parodies), but for BuzzFeed itself. Less than a year after it launched with an experimental recipe video, Tasty has become the driver of video views at the company, with 53.6 million likes (its rapid ascent made it look like a spam channel, which caused a Facebook glitch that temporarily halted its growth, according to BuzzFeed) and a global presence that’s spawned a growing number of BuzzFeed video offshoots around kids, moms and cooking gadget unboxings.
Mark Zuckerberg celebrates the end of WhatsApp ban in Brazil: Access to WhatsApp has been restored in Brazil, roughly 24 hours after telecom providers began blocking the messaging app in response to a court order. A judge in the Brazilian state of Sergipe ordered local phone carriers to block access to WhatsApp for 72 hours, but his ruling was overturned on appeal. Mark Zuckerberg celebrated the end of the countrywide ban and called on Brazilian citizens to support legislation that would prevent a ban from happening again.
Periscope isn’t sweating Facebook Live, but hires first Editor-in-Chief: Periscope’s executives may tell you they’re not feeling the pressure of endless waves of fresh Facebook Live broadcasts from brands, media companies, celebrities and everyday folks. But their actions tell a different story. On Monday, the Twitter-owned live-streaming platform hired Evan Hansen as its first Editor-in-Chief.