10 Most Watched Ads on YouTube, Facebook’s Year In Review Is Heavy On Heavy News

Global digital marketing news of the day includes Game maker Supercell is the big winner on Adweek and Google's year-end YouTube Ads Leaderboard list for 2015, Facebook this year has been about news

Facebook’s Year In Review Is Heavy On Heavy News: The social network parsed all the posts from its 1.5 billion active users and pulled together a list of the topics that sparked the most discussion in 2015. Hard news crowded out everything else; US politics, terror attacks, an earthquake in Nepal, the Supreme Court marriage equality ruling, the Greek debt crisis, protests in Baltimore and a mass shooting in Charleston are all represented.

Transavia Snack Holidays: Transavia Snack Holidays campaign from France has won the Grand Prix for Direct at Eurobest, following on from the two Gold Clio Awards won in the previous month. Transavia, Air France KLM’s low cost company, produced consumer products, chips, sweets, cereal bars, chocolate bars and soda drinks, to increase access to holiday fares.

Facebook Is Updating Instant Articles to Help Publishers Make More Money: Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according to the rep. They will also soon be able to sell Facebook-only campaigns for the first time—they had been required to couple Instant Articles sales with inventory from other websites—which means publishers can offer Instant Articles ads to brands at premium prices.

The 10 Most Watched Ads on YouTube in 2015: Game maker Supercell is the big winner on Adweek and Google’s year-end YouTube Ads Leaderboard list for 2015, ranking the most-viewed commercials posted to the video site. But the top 10 list is hardly all mindless diversion.

These Live-Tweeting ‘Burglars on Demand’ Want to Keep Your Home Safe: Arlo, Netgear’s home security brand, is doing just that with its new “burglar on demand” campaign, featuring a team of actual bad-guys-turned-good-guys offering tips on how to prevent invaders from finding a way in.

AdSense Mobile Text Ads Get Another Facelift: Google has updated the look of mobile AdSense text ads again.

Tribune Media Leads $25 Million Investment in Dose and OMGFacts: Emerson Spartz began his media career with the Harry Potter blog he created at the age of 12. Fast forward 16 years and he is still channeling some of that same magic, and has now secured a $25 million strategic investment led by Tribune Media Co. for his viral content sites Dose and OMGFacts.