1. Is TRAI Trying To Regulate Messaging Apps Like WhatsApp And Viber? TRAI has decided to regulate over-the-top (OTT) companies or providers of apps like WhatsApp and Viber to pay connectivity charges to telecom operators. Read more here.

2. Twitter Amplify - Twitter’s New Revenue Source In India. What’s Is In There For Marketers? Twitter India launches Twitter Amplify in patnership with Star Sports India and Vodafone India for the ongoing India England cricket series. Read more here.

3. How Pune-Based AdSparx Is Building Video Ad Monetization Platform For Internet And Mobile TV [Video]: Interview with Kunal Lagwankar CEO AdSparx where he talks about his startup, road ahead and the future of mobile video monetization space. Read more here.

4. Analysing The Social Media Buzz For The Airtel Boss Film Which Has More Than 2M Views #TheSmartphoneNetwork: To promote the data services in the country Airtel India has recently launched the Smartphone Netowrk campaign, we look at the social media chatter for the campaign and TVC. Read more here.

5. Interesting Content Co-Creation Campaigns: A list of 8 Co-Creation campaigns executed by Indian brands in 2014. Read more here.

6. Why Indian Marketers Should Be Interested In Facebook’s New Advertisement Around Missed Call: Facebook recently launched ads around missed call feature, we look at why this ad feature in emerging markets should excite marketers, with inputs from industry experts. Read more here.

7. P&G’s Whisper Looking To Bust Period Taboos With #TouchThePickle: Whisper, the sanitary napkin brand from P&G has launched ‘Touch the pickle’ campaign designed to bust period taboos. A Facebook app rewards users for sharing their stories and also shares the science behind them. Read more here.

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8. TBZ Launches ‘Happily Married Men’ Music Video That Shows How To #KeepHerHappy, But Does It Work? We look at the Happily Married Men’ music video by jewellery brand TBZ that shows husbands how to #keepherhappy, and analyse whether it works for the brand. Read more here.

9. Cadbury Celebrations Celebrates Raksha Bandhan With #MeethiMemories, Creates Personalized Illustrations For Sisters: For Raksha Bandhan, Cadbury Celebrations launched #MeethiMemories, where the chocolate brand created personalized illustrations for sisters, from the sweet memories shared by their brothers. Read more here.

10. Sabyasachi Mitter MD At IBS On Growing Up In Kolkata To Building A 11-Year-Old Digital Agency [Video]: Video interview with Sabyasachi Mitter MD At IBS where he shares on growing up in Kolkata to building up a 11 year old digital agency. He also talks about digital agency acquisitions in the country. Read more here.