10 Global Digital Marketing Campaigns That You Should Read

Best of global digital campaigns from the week which includes Periscope for Rugby Tweetcheers, #ReachUp Coca cola, among others.


1. Vodafone Gets Grannies Cooking on Facebook Using Smartphones:Facebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them with hungry Millennials.

2. How Heineken’s social data is putting the ‘relationship’ back in CRM:The Dutch brewer’s UK arm has put social CRM at the heart of its online strategy instead of what it calls “social posting”. It means instead of churning out shots of beer glasses and links from its latest ad like other brewers, Heineken wants social media to become a foundation for future customer experiences, whether that’s online or offline.

3. Coca-Cola Will Donate $1 For Every Social Media Share This G Special Olympics Video Receives:In celebration of the return of the Special Olympics to the United States for the first time in 16 years, Coke, as Founding Partner of the Special Olympics, has created a song for the 2015 World Games. Coke is encouraging people to share the video using the hashtag #ReachUp. Each time the video is shared, the brand will donate $1 — up to $100,000 — to the Special Olympics.

4. Inside Moleskine’s unlikely digital age success story:Digital may be killing off newspapers, but it’s not killing paper notebooks. At least, one specific notebook brand. Moleskine, the artsy notebook equally beloved by tech entrepreneurs and creative fashion designers, has enjoyed a blowout year. It sold over 17 million notebooks last year and has seen revenue almost double in the last five years. But what sets it apart isn’t just a pretty notebook; it’s the collision of smart digital marketing with a larger cultural shift.

5. Economist launches online films unit: Economist Films, a video initiative from the newspaper, made its debut this week, premiering two series pilots on June 9th in New York and June 11th in London. Economist Films expresses The Economist’s globally curious outlook in the form of short, mind-stretching documentaries, delivered via the publisher’s social and digital platforms.

6. Brands’ Video Ads Focus on Fathers:Though Mother’s Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in time for Father’s Day.

7. Australia’s Holden Partners With Periscope for Rugby Tweetcheers: In an Australian marketing first, the country’s iconic carmaker Holden has partnered with Periscope for a Twitter campaign leveraging its sponsorship of the country’s State of Origin rugby competition.

8. Vimeo partners with Samsung for video shorts series:Video-sharing platform Vimeo has teamed up with technology giant Samsung to produce an original short film series, whilst maintaining its ad-free status. Born out of Vimeo’s Brand Creative Fund the campaign will see Vimeo ‘staff picked’ filmmakers invited to create 10 individual shorts of branded content, collectively dubbed ‘Connected’.

9. Support tennis like never before: BNP Paribas, a long-term supporter of tennis, approached us last year with a request to create a global campaign that would make tennis fun and accessible to all. The bank for a changing world. We responded to this challenge by creating a campaign that would “Support Tennis Like Never Before”.

10. Movember Radio podcast encourages men to talk about their health and wellbeing: The Movember Foundation has launched its first podcast, Movember Radio: Continuing the Conversation, which is airing stories about men from around the world who have faced tough challenges and overcome odds. The podcast, which is designed to be personal, empowering and funny, will run all year.