10 Global Digital Marketing Campaigns That You Should Read This Week

Weeks best global digital campaigns - #WomenNotObjects campaign, #EveryDropCounts,Coca Cola Taste The Feeling, The Economist on Line app, and more

1. Benefit’s cheeky new digital redesign targets millennials on the move: Benefit Cosmetics’ quirky, feel-good tone has won it plenty of fans across social media. And now with a brand new responsive site redesign, its bevy of “benebabes” can expect the same youthful irreverence across its digital properties.

2. Colgate Launches Official Super Bowl Ad & Extended Version Of Its #EveryDropCounts Spot:Colgate, also a first time Super Bowl advertiser, is another brand to launch its official 30-second Super Bowl spot, in addition to posting an extended version of its ad.

3. IKEA Come Home To Play: IKEA UK is encouraging parents to “Come Home to Play” in its latest campaign, inspiring adults to learn from childish enthusiasm by throwing off the shackles of “serious” and embracing the power of play.

4. The Economist is publishing on messaging app Line: The Economist is adding another platform to its social channel distribution: it has begun rolling out stories to Japanese messaging app Line. While Facebook serves up content relevant to each user, and Twitter Moments is more breaking-news driven, Line will prioritize more visually compelling and evergreen content.

5. Not Everything Should Stay in the Family: Amnesty International in Peru is running an integrated advertising campaign raising awareness of the need to address sexual abuse of children in the home. Print and online elements of the campaign, launched in late 2014, use family trees to reveal the chilling sexual connections between abusive adults and children. “Not everything should stay in the family. In Peru more than 50% of sexually abused children are victims of a relative. Help to stop it at amnistia.org.pe”.

6. Agency vows to stop objectifying women with #WomenNotObjects campaign: Can a two-and-a-half minute video eliminate decades of objectifying women in advertising? That’s the idea behind #WomenNotObjects, a new campaign from agency exec Madonna Badger.

7. MINI Defy Labels: MINI USA is running “Defy Labels”, an integrated advertising campaigntimed to coincide with the 2016 Super Bowl game on February 7. Serena Williams, Abby Wambach, Randy Johnson, T-Pain, Harvey Keitel, and Tony Hawk, are appearing in online ads in anticipation of the Super Bowl commercial, addressing moments in which they have been labelled. All six personalities are featured in long form interviews talking about labels, online at MINIUSA.com/defylabels.

8. Bear Story from Chile: “Bear Story”, a short film also known as Historia de un Oso, is one of the Oscar nominations for Short Film (Animated). Every day, a melancholy old bear takes a mechanical diorama that he has created out to his street corner. For a coin, passersby can look into the peephole of his invention, which tells the story of a circus bear who longs to escape and return to the family from which he was taken.

9. Coca Cola Taste The Feeling: Coca-Cola is running “Taste The Feeling”, an integrated advertising campaign bringing together Coca-Cola Light, Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life. The Coca Cola Taste The Feeling campaign underscores the company’s commitment to choice, offering consumers whichever Coca-Cola suits their taste, lifestyle and diet – with or without calories, with or without caffeine. The global push includes an anthem commercial, contextualised for different countries, and a set of television commercials, offer intimate glimpses into stories, feelings and moments people share while enjoying Coca-Cola.

10. LG Enlists Liam Neeson To Star In Its Debut Super Bowl 50 Ad: #ManFromTheFuture: LG Electronics has enlisted Liam Neeson to help promote its OLED TV in the brand’s first-ever Super Bowl ad. Made to look like a trailer for one of Neeson’s action/thriller films, LG’s teaser ad was produced by RSA Films and is only 15 seconds in length — just long enough to introduce Neeson as “The Man from the Future.”