10 Global Digital Marketing Campaigns That You Should Read This Week

Weeks best global digital marketing campaigns which has Optus Clever Buoy, Unilever Shield One Team One Nation, Canal Plus Rugby Team Briefing, Air New Zealand Men in Black

1. It’s Not OK In Luxury Homes: New Zealand’s “It’s Not OK” campaign, launched by the NZ government in 2007, is raising awareness of the realities of domestic violence in affluent homes with “Paradise Hill”, a four-page spread feature in Homes Magazine. The June/July 2015 feature presented a photographic essay on the Ashworth family in their modern home built over four years, just another example of the magazine’s lavish spreads of inspiring homes.

2. Vocativ is nearing 100 million Facebook video views a month: Take Vocativ, the millennial-focused publisher that boasts tech for finding stories on social networks before they go mainstream. It has gone from 1.6 million views on Facebook in January to 95.8 million in August. It has also increased the number of fans on Facebook by 370 percent to 448,000 during the same time period.

3. Air New Zealand Men in Black: Air New Zealand has connected the latest in-flight safety video with theRugby World Cup in “Men in Black Safety Defenders”, a nod to the Sony Pictures film series. The video, launched in August 2015, features All Blacks captain Richie McCaw and Dan Carter as Men in Black agents, team mates Kieran Read, Keven Mealamu, Sam Whitelock and Israel Dagg, coach Steve Hansen and Kiwi musician Stan Walker.

4. Canal Plus Rugby Team Briefing: French television channel Canal Plus is promoting coverage of the Rugby World Cup by Isabelle Ithurburu and Sébastien Chabal in “Le Briefing”, a short film featuring Canal+ journalists and sports consultants being briefed by a young girl.

5. How Dunkin’ Donuts and Airbnb Are Turning Google Searches Into Experiences in NYC: Dunkin’ worked with Johannes Leonardo and Trilia Media to build timetocoffee.com, which crunches two sets of data—the walk times to Dunkin’ locations in the Times Square area, and current wait times at each—to determine which Dunkin’ will get you coffee quickest.

6. Taco Bell Tries to Reinvent the Fast Food Website With Mobile-Centric Ta.co: Taco Bell, already seen as one of the most tech-savvy fast food brands, just launched ta.co, the fast food giant’s revamped website where consumers can customize, order and pay for their food.

7. Busy Philipps Can’t Decide What to Wear in Charming New Spot She Directed for Loft: Even adults get nervous when putting together a “first day of school” outfit—you’re making a first impression, after all—and that anxiety is at the center of Loft’s latest digital spot. Starring and directed by actress Busy Philipps, the 60-second film flips the typical script, with Philipps getting outfit advice from her young daughter Birdie.

8. Shield One Team One Nation: Unilever is promoting Shield as the official deodorant of the Rugby World Cup and sponsors of South Africa’s team The Springboks with “one Team One Nation”, an integrated advertising campaign.

9. Optus Clever Buoy: Clever Buoy, a project developed by Optus, M&C Saatchi Sydney, Google, Shark Mitigation Services and Fuel Communications, has won the Public Relations Grand Prix for PR at the Clio Awards. The research and development project, focused on protecting people and sharks in waters across Australia and beyond, was developed as a way of demonstrating the power of the Optus network.

10. Dove’s Latest Film Aims to Change Teen Girls’ Attitudes About Their Physical Appearance: The film’s narrative smartly moves from a girl who’s wishing she had a different feature—straight hair, blue eyes, blonde hair—to a girl who has that exact feature but is still unhappy with her appearance.