10 Global Digital Marketing Campaigns That You Should Read This Week

Best global digital marketing campaigns that include Wendy’s #CrackTheMasters, Lucozade Sport for Home Nations Only, Land Rover We Deal in Real,Emirates Bringing Rugby Home


1. The Limited’s new campaign features ‘real women’ in leadership positions: The Limited is the latest womenswear brand to ditch airbrushed models in favor of featuring “real women” in its ads. For its fall campaign, “The New Look of Leadership,” the retailer — which primarily sells professional clothing — asked its 4,000 store associates to recruit customers in leadership positions to star in the ads; sixty women in positions of power in tech, entrepreneurial, government, healthcare and other industries appear in the campaign.

2. How Cole Haan drives sales with Instagram: If it doesn’t work, work around it. That’s been the mantra of premium fashion brand Cole Haan, which has found a way to tie together the super-high engagement it was finding on Instagram to actual sales.

3. Lucozade Sport for Home Nations Only: Lucozade Sport is promoting its sponsorship of home teams during the 2015 Rugby World Cup with “For Home Nations Only”, an advertising campaign to enforce a blanket ban on sales to overseas rugby teams.

4. Beats by Dre Game Starts Here: Beats by Dre sponsorship of the Rugby World Cup is being promoted in The Game Starts Here, an advertising campaign featuring New Zealand captain Richie McCaw, English captain Chris Robshaw and French captain Wesley Fofana. The New Zealand film features Richie McCaw in Kurow, North Otago, alongside shots of a Kapa Haka group performing a haka (Taku Turangawaewae Motuhake) written exclusively for Beats By Dre by composer Inia Maxwell.

5. How Australia’s Cotton On uses social to build its brand: Cotton On is one of the fastest growing retailers in Australia. Sales for Cotton On Group (COG) have been growing 20% per year for the past five years and revenue is projected to reach A$1.5bn this year. A significant amount of that growth is projected to come from online sales, A$250m annually. To help hit that target, Cotton On, the group’s apparel brand, is active on many social channels.

6. Coke Zero’s ‘Drinkable Advertising’ Push Looks to Get Millennials Sampling: In a continuation of a campaign marketed to those who have never tried the zero-calorie drink, Coke Zero has launched a new spot in partnership with ESPN College GameDay and Shazam. In the ad, created with Ogilvy & Mather, the GameDay cast walks viewers through how to use music-identification service Shazam to receive a free Coke Zero at 7-Eleven, Domino’s, QuikTrip and Speedway.

7. Land Rover We Deal in Real: Land Rover as an official sponsor of the Rugby World Cup has focused on highlighting grass roots rugby. A set of commercials shows rugby played at its grass roots and is accompanied by a poetic voiceover. Filming local rugby clubs in eleven countries led to grassroots mini documentaries featuring Mull Rugby Club, Scotland, Soweto Rugby Club, South Africa, Upper Clutha RFC, New Zealand, Rugbaí Chorca Dhuibhne, Ireland, Daveta Rugby Club, Fiji, Halifax RUFC, England, Dingo Cubs Rugby Union Club, Australia, Clwb Rygbi Y Fflint, Wales, and CUS Siena, Italy. The campaign aims to inspire and entertain the audience by championing the people and clubs that are the heart and soul of the game.

8. Wendy’s Challenges BBQ Fans To #CrackTheMasters In Interactive Video Ads For Limited-Time Pulled Pork Offerings: Kansas City-based VML, Wendy’s digital agency of record, wanted to go beyond the lean-back experience that video ads typically offer, and therefore conceived of a “choose your own adventure”-style creative called #CrackTheMasters.

9. Emirates Bringing Rugby Home: Emirates, one of the official sponsors of the 2015 Rugby World Cup, is running “Bringing Rugby Home”, an integrated advertising campaign centred on a fan photography contest. Rugby fans across the world are invited to submit photographs to the website emirates.com/BringingRugbyHome through Instagram, Twitter and Facebook, using the hashtag #BringingRugbyHome.

10. Fiat had the best possible response to Pope Francis’s choice of car: The Pope’s ironically flashy ride upon arriving in the United States for the first time — a cozy little Fiat 500L — turned plenty of heads on social media. Fiat succinctly — and savvily — immediately responded to the papal endorsement, expressing its gratitude with a simple “#blessed” followed by a prayer hands emoji.