10 Global Digital Marketing Campaigns That You Should Read This Week

Weeks best global digital marketing campaigns which include Tommee Tippee #ParentOn, Trinity Mirror’s content studio, DB Export The World’s Still Here, Purina used Periscope

McDonalds_France emoticon city

1. McDonalds Emoticon City: McDonald’s France has launched “Emoticon City”, an expression of the “Come as You Are” (Venez Commes Vous Etes) advertising campaign first launched in 2008. The new commercial, and corresponding print and outdoor elements, focuses on the many emotions experienced by McDonalds customers. Whether you are happy, sad, stressed or excited, you are always welcome at McDonald’s. The commercial, shot in a small town in France over two days, shows people wearing big yellow heads, creating a living world of emoticons.

2. TAC Towards Zero: The Transport Accident Commission (TAC) in Victoria, Australia, is working with the Victoria government to run “Towards Zero”, an integrated advertising campaign asking Victorians to consider what it would be like to lose their loved ones on the roads. At the heart of the campaign is a television commercial in which Francisco, a Melbourne local, is surprised to see 70 members of his family appearing to represent his estimate of an acceptable annual road toll.

3. How Purina used Periscope to take cat videos to their logical conclusion: Purina One cat food learned this recently when it used Periscope for the first time from a two-day “Cat Camp” in New York. The Nestlé brand streamed content from the pop-up event live for 16 hours over two days, reaching nearly 10,000 people, who tuned in live from the U.S. as well as Denmark, Brazil and Mexico. The live streamed videos also received more than 60,000 likes on July 31 and Aug. 1.

4. Inside Walmart-owned Asda’s big ambitions for video: The supermarket and media owner, which has 525 stores across the U.K. and employs more than 170,000 people, can now boast its own in-store radio station, magazine, a grocery site that receives well over 3 million monthly impressions, and a video strategy that has separated it from the pack.

5. DB Export Brewtroleum Saving The World: “The World’s Still Here”, the latest commercial in the campaign, calls on men to drink DB Export in order to save the entire world.

6. IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Catalog: The Swedish furniture maker is continuing its lighthearted approach to marketing as it kicks off efforts to raise awareness of its 2016 catalog, which is being mailed out to customers this month and is mirrored online.

7. Inside Invention, Trinity Mirror’s content studio: The campaign, which ran during National Blood Week in June, addressed a national crisis: the depletion of blood reserves in the U.K. Focus went specifically on encouraging readers with blood type O and A, which are in particular short supply, to come forward and donate.

8. How Chandon gets Instagram-happy millennials to guzzle down sparkling wine: Sparkling wine maker Chandon has plenty of reasons to raise a glass to Instagram. The bubbly brand, owned by luxury conglomerate LVMH, started its Pinterest page almost two years ago but recently has felt that it does not have the engagement or momentum as the Facebook-owned photo-sharing phenomenon.

9. Heart Disease is Heartless: The British Heart Foundation (BHF) has launched “Heart disease is heartless”, an integrated brand campaign focusing on the sudden and unexpected devastation of families affected by heart disease.

10. Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn: Parenting advice is everywhere. But British baby product manufacturer Tommee Tippee tells parents to stay away fromoverwhelming parenting suggestions and use its Advice Wipes instead.