In India Twitter can also be nicknamed as the platform for contests. Not that one complains only during contests like ‘change the name with Bollywood movies’ or when winners are chosen via unfair means. The frequency of contests increases on an occasion like Father’s Day. So after Father’s Day Facebook campaigns this year, we have witnessed brands running simultaneous contests on Twitter too. Though it is hard to differentiate most of them since everyone is speaking about dads still we have selected ten of them that were successfully trending in India.
1. #Mydadstrongest from Chef Leonardo: The brand that boasts of being the number one brand of olive oil in India has more than 400 followers on Twitter. #Mydadstrongest has been the hashtag that is asking people on Twitter to share their dad’s fitness regime that he follows to stay fit. Every thirty minutes lucky winners were chosen randomly and they were given gift hampers.
2. #Daddygiri from Max Bupa: Max Bupa, the health insurance company which has nearly 900 followers on Twitter joined the Father’s Day bandwagon too. The brand asked people on Twitter to show love to their dad by sharing his wacky advice. Cool tweets won gift hampers from the brand. The hashtag also made into the trending list and was there most of the Saturday.
3. #MicromaxMyDadCan from Micromax: The mobile brand launched its Twitter contest late Sunday afternoon. Within no time the hashtag was trending at the top. The brand that has more than 13K followers asked to share what their dad can do. The best entries got a Micromax Canvas smartphone.
4. #DadSaysNo from IDMA: Seems like everyone wants to be on the trends. IDMA asked its followers to share something exciting that you love but your father won’t let you do that. Flipkart vouchers were given every hour. The hashtag was pretty much up there on the trends while writing the article.
5. #FatherOfSteel from Warner Bros India: Hollywood’s No.1 Studio has been in news for their latest movie Man Of Steel and they cashed in on Father’s Day too. The brand that has close to 3K followers asked its followers to share what makes their father the #FatherOfSteel. The brand was giving merchandise to the best tweets.
6. #SuperDad from Rajdhani Thali: The popular vegetarian restaurant made sure that it didn’t miss out on this occasion. The brand that has more than 1500 followers asked people on Twitter to complete the sentence that is shown in the below tweet. Lovely tweets won a meal voucher from the restaurant.
7. #MyDadIs from Westside Stores: The lifestyle stores from the Tata Group, Westside Stores had combined creativity with its Father’s Day contest. Users were asked to change their Twitter bio as a dedication to their dad, and Westside would gift cool personalised magnets for their dad. Though the associated hashtag #MyDadIs was trending throughout the day, it had many brands participating in it!
8. #MyDadis from Tanishq: The largest retail jewellery brand in India also ran a contest on the occasion of Father’s Day. The brand which has close to 2K followers, asked people to share the lovely things about their dad along with #MyDadis. Best tweets won vouchers from the brand.
9. #iLearntFromDad from Pearson India: The world’s leading learning company also jumped into a contest around Father’s Day. The brand that has more than 500 followers on Twitter asked people to share what they have learnt from their dad since they are the most influential teachers in their lives. The brand gave exciting prizes to the interesting tweets.
10. #BaapQuotes from HomeShop18: The online retail store HomeShop18 had started early this Father’s Day. The ecommerce brand asked users to tweet their dad’s typical quotes, using the hashtag #BaapQuotes, where lucky ones could win gifts.
I could spot these ten hashtags and I am sure many more versions of Dad would be out there on Twitter. Of all of the Twitter contests, the one by Westside Stores asking users to dedicate their Twitter Bio to dad was quite innovative; all others seemed to be in a rush to get trended, unlike Mother’s Day Twitter contests where I had witnessed some endearing ones. Interestingly, only Micromax had a branded hashtag, while all others had generic hashtags that were used by one and all!
Do share if you know of any interesting ones that I have missed out on. And don’t forget to share your favourite from any of the above Twitter contests associated with Father’s Day.
Image courtesy: imaginisceblog.com