1. Pepsi Embraces the 5-Second Spot, Making 100 of Them for TV and Digital This Summer: Agencies Motive and Quietman developed the creative, while Quietman produced all the spots. They show brief, charming, cartoon vignettes of Pepsi bottles doing summery things like skydiving, sunbathing, eating ice cream and more. The visual style is similar to the short spots Pepsi ran for its emoji bottles in Canada last summer. The hashtag, #sayitwithpepsi, also carries over from that earlier work.
2. P&G Thank you Mom Rio 2016: Procter & Gamble is marking Mothers Day and the build up to the 2016 Olympics in Rio de Janeiro, with “Strong”, a new element in the “Thank you, Mom” campaign. Children are supported by their mothers through stressful events, including an approaching tornado, a car crash, a stalled elevator, aerial turbulence, and bullying.
3. LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million: LinkedIn’s ad business — which the business-centric social networks calls Marketing Solutions because jargon — hit $154.1 million in revenue for the first quarter of 2016. That’s a 29% increase year-over-year.
4. Facebook Ad Stack Still In Flux As More Cuts Come To LiveRail: LiveRail, once a dominant video supply side platform and ad server focused solely on publishers, is now a shell of its former self. It’s been nearly two years since Facebook bought the company for $400 million-plus, and in the last six to nine months it has shut down major pieces of it and transferred some employees to other projects.
5. Amazon reports profitable Q1 to beat expectations: Amazon had a stellar first quarter. The company reported net income of $513 million, or $1.07 earnings per share on $29.1 billion in net sales. The performance beat analyst expectations of 58 cents per share on net revenue of $27.98 billion in Q1 2016. Last year, Amazon reported a net loss of $57 million, or 12 cents a share on $22.7 billion in net sales.
6. Dove’s Latest Mission? Revamping Beauty Ideals in India: The 50-second short, from Indian film director, screenwriter and documentary filmmaker, Pan Nalin, showcases a variety of women whose look and style doesn’t necessarily fit the Indian beauty ideal of “youthful looks, fair skin, long black flowing hair and a trim figure.”
7. Snapchat confirms that 10 billion videos are being watched daily: Still on the fence about Snapchat? The company confirmed to Bloomberg that it is a force to be reckoned with, as users are watching 10 billion videos a day.
8. Pandora up 6% on strong earnings but Rdio and Ticketfly buys don’t pay much yet: Pandora continues to flail as Internet radio becomes just a feature baked into competitors like Spotify and Apple Music, but at least it had strong Q1 2016 earnings today. Pandora pulled in $297.3 million revenue and had $-0.20 Non-GAAP EPS, compared to estimates of $-0.32 Non-GAAP EPS.
9. Twitter aims to boost its visibility by switching from ‘Social Networking’ to ‘News’ on the App Store: Following yet another quarter of sluggish user growth, Twitter has changed how its flagship mobile application is categorized on Apple’s iTunes App Store. Instead of competing against Facebook, Instagram, Messenger, WhatsApp, Pinterest, and others in the crowded “Social networking” category, where Twitter had previously ranked in the top 10, the company has moved its app to the “News” category, where it’s now #1.
10. Reebok Runs Through All the Days of Your Life in This Clever Spot: Adidas’ Reebok division expands its “Be More Human” platform today with a minute-long film called “25,915 Days.” That title refers to the average number of days in a human life, and the spot, by Venables Bell & Partners, follows one woman’s progress in reverse—from her participation in the Reebok-sponsored Spartan Race as a plucky senior to, well, the day she was born.
11. AdSense mobile Page-level ads now available to all publishers: Google has rolled out two new ad types for mobile AdSense publishers. Grouped under what Google calls Page-level ads, Anchor and Vignette ads are now available to all publishers.
12. Beyoncé profits over social media controversy with ‘Boycott Beyoncé’ T-shirt: For $45, the T-shirt reads “Boycott Beyoncé,” a clever nod to a campaign started by the Miami Fraternal Order of Police who took offense to the February release of her “Formation” music video and Super Bowl halftime performance.
13. Promoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR advertisers: A Twitter study of 9,000 campaigns points to 9 characteristics that can make Promoted Tweets more successful for direct response advertisers.
14. Vogue’s finally bringing its content to a mobile app: The iPhone app, out today, is a blend of site and magazine content, with a dash of Snapchat-like functionality. Using an algorithm, it pulls together a daily feed of eight stories tailored for the user by reading patterns. The feed’s interface is reminiscent of a Snapchat Discover story: users swipe right through headlines, and swipe up if they want to read the full article.