10 Best Digital Marketing Reads From Lighthouse Insights

Week's best stories from LI - Indian brands and real time content stunts, MEC Wavemaker, BBlunt’s #DirtyLittleSecret, Del Monte India #DontBeASucker, WATConsult’s Snapchat recruitment drive, and more

Week’s best digital marketing stories from LI:

Indian Brands That Impressed Us With Their Real-Time Content Marketing Stunts: Several brands follow a rigid content strategy when it comes to their social media engagement, but real win comes with real time content that makes a memorable impression. Read more here.

What A Specialist Content Solution Provider Like MEC Wavemaker Can Offer Brands: MEC Wavemaker has brought all the content creating units under one umbrella, so the client gets a unique content solution not multiple ideas developed by individual teams. Read more here.

WATConsult’s Snapchat Recruitment Drive – Hiring Talented Young Minds Or Just A Gimmick: The two week campaign conducted in two phases received nearly 100 ‘snapplications’ and managed to boost the agency’s Snapchat account by nearly 200 new followers. Read more here.

Inside The Viral Marketing Stunt Of Sonu Nigam & Culture Machine’s New Video Single ‘Crazy Dil’: The Roadside Ustaad social experiment video was to promote Sonu Nigam’s latest video single ‘Crazy Dil’. Read more here.

How Firstpost Nailed Facebook Live By Bringing TV-like Election Results & Analysis For 5 Hours: Firstpost’s Decode 2016 was a 5-hour effort to stream live video news and analysis about the recent Assembly Election on Facebook as well as the digital first news portal. Read more here.

Del Monte India Takes A Dig At Competing Brands In #DontBeASucker: Rapper Baba Sehgal is the man leading the #DontBeASucker video in which he raps about why you should go for a canned juice and not be a sucker for tetrapacks. Read more here.

Eros Now’s Phobia Creates Digital Innovations With Web Episodes, 360-Degree Experience & More: Bollywood movie Phobia is not a run-of-the-mill psychological thriller, so the makers and Eros Now decided on a radical promotional campaign with strong focus on digital. Read more here.

KKR, RCB & MI Get Innovative In Their Video Strategy For VIVO IPL 2016: This year RCB and KKR have invested aggressively in videos while growing their community on YouTube, and MI has focused on Facebook videos. Read more here.

BBlunt’s #DirtyLittleSecret Is Out & The Brand’s Social Media Is A Riot Of Sexual Puns: The salon chain was looking to make some noise for its ‘Back to Life’ dry shampoo, a product that can be used anywhere, anytime, whenever you feel like it. Read more here.

Pepperfry Taps The ‘Homemade’ Furniture Buyers In New Campaign: Pepperfry says, “Don’t worry, Buy Happy!” to all furniture buyers hassled by the experience of having got their furniture made at home. Read more here.

Additionally, week’s best global digital marketing campaigns and the important social network updates.