10 Best Digital Marketing Reads From Lighthouse Insights

Best reads of the week from LI - Best Digital Marketing Campaigns of Quarter 1, 2016, #RealBeauty Dove, #OlaMicro ad pulled down, #ScienceOfCool Lenovo, Micromax 3.0, and more

13 Best Digital Marketing Campaigns Of Quarter 1, 2016: A curated list featuring the best Indian social media and digital marketing campaigns reviewed at LI in the first quarter of 2016. Read more here.

Micromax 3.0 Tries Too Hard To Pack A Punch With Its ‘Nuts, Guts, Glory’: Micromax has unveiled its grand new 3.0 version themed around “Nuts, Guts, Glory”, a stylized logo and a rather unconventional anthem glorifying unneeded rebellion. Read more here.

#ScienceOfCool – Lenovo Finds The ‘Why’ Behind Cool Videos In A Series Of Videos With A Comedian: For the Yoga 900 and Tab 3 PRO digital promotions, Lenovo India goes full out on videos decoding cool with the help of stand-up comedian Sahil Shah. Read more here.

From A Listicle Site To A Large Internet Media Company – How ScoopWhoop Is Re-Inventing Itself: Lighthouse Insights finds out how the millennial driven media company is trying to reinvent itself as the content creators as well as the distribution platform. Read more here.

Ola Cabs Gets Into A Sexist Row, #OlaMicro Ad Pulled Down Later: Ola Cabs is the latest brand to pull down its Ola Micro ad after being termed sexist and tasteless by people on social media. Read more here.

The New Park Avenue Beer Shampoo Is Suggesting Men To Get A Gorilla Massage: Bringing alive the brand’s new positioning “Cheers to strong hair!, Park Avenue Beer Shampoo ad is endorsing a head massage by a gorilla. Read more here.

Clickbait Publishers, Your Time Is Almost Over On Facebook: Facebook changes the NewsFeed once again but with the intention of stopping click bait stories and giving preference to interactive and in-depth stories. Read more here.

#RealBeauty: Dove Wants Us Indian Women To Break The Rules Of Beauty: Dove has initiated a massive campaign specifically for India, as part of its #RealBeauty movement. It’s inviting women of all shapes, sizes, and skin tones to share their pictures. Read more here.

10 Global Digital Marketing Campaigns That You Should Read This Week: Best global campaigns of the week – P&G Thank you Mom Rio 2016, Evian Baby Bay, IKEA Wonderful Everyday Life, UK Tails.com has launched “Feed Different”, and more. Read more here.

14 Major Updates From Facebook, Twitter, YouTube, LinkedIn, & Snapchat: Major social network news of the week – Twitter’s woes continue on Q1 sales of $595M, YouTube 6 second ‘Bumper ads’, Facebook’s mobile ad revenue $4.26 billion, and more. Read more here.