10 Best Digital Marketing Reads From Lighthouse Insights

Best of LI - Fortune Foods #RicefullyYours, Micromax next phase growth, inspiring women's day videos 2016, Titan Raga #BreakTheBias, B2B Marketers report In 2016 and more

1. 24 Interesting Visuals Shared By Brands On Women’s Day: Curated creative visuals celebrating Women’s Day from 24 Indian brands on social media. Read more here.

2. 10 Inspiring Women’s Day Videos Of 2016 By Indian Brands: A collection of Women’s Day videos in which brands have weaved storytelling into a variety of women-centric themes, a majority of which is focused on raising a toast to womanhood. Read more here.

3. Titan Raga Wants Us To #BreakTheBias This Women’s Day: #BreakTheBias ad has managed to crown Titan Raga as a conversation starter in the sensitive space of gender bias at work, while winning social media accolades all the way. Read more here.

4. Decoding Micromax’s Next Phase Of Marketing Growth: Shubhajit Sen, CMO, Micromax shares about the company’s next phase of growth and how Creativeland Aisa, the brand’s creative agency is going to steer it forward. Read more here.

5. New Windows 10 Ads Take A Dig At Mac, Whatever Happened To ‘Spread Harmony’: Kristie and Jess are into a nano business teaching kids how awesome bugs are, but what they really are showing us is how awesome Windows 10 is. Read more here.

6. #RicefullyYours – How Experience Commerce Has Built Interesting Content Around Basmati Rice For Fortune Foods: The digital campaign is educating users about Basmati rice by complementing their signature dishes with the right kind of Basmati. Read more here.

7. Birla Sun Life’s New #KhudKoKarBuland Ad May Be Shorter But It Sure Packs A Punch: Madan, the PA has just had a bypass surgery and will be unable to resume work. Still, his son need not take up his dad’s job. This family is a ‘buland’ family after all. Read more here.

8. [Regalix Report] Website, Email & SEO Will See Increased Spends By B2B Marketers In 2016: According to Regalix B2B Marketers 2016 report, marketers expect content marketing and marketing automation to have the most impact on business in 2016. Read more here.

9. 9 Major Updates From Meerkat, Facebook, Pinterest & Snapchat: Social network news of the week – Facebook Instant Articles open for brands, Snapchat revenues will be $300million by this year end, Facebook Lead Generation ads, and more. Read more here.

10. 11 Global Digital Marketing Campaigns That You Should Read This Week: Best Global digital campaigns of the week – Kohls at the Oscars, Sprite new millennial ad, MeUndies Snapchat, Microsoft International Women’s Day, and more. Read more here.