Yesterday saw the beginning of the 72 hour Art-a-Thon where you can challenge Rad artists to add exciting vibes to your pictures or pictures of your friends. The three day social media campaign run by Lenovo India Mobile in association with its digital agency Experience Commerce is to promote the world’s first layered smartphone.
With this campaign #Vibeupmylife the brand is inviting its fans on social media to challenge them with a picture, in return the artists will add a creative layer like romance, thrill, mystery, bling, and more to the picture.
This engagement also comes with additional goodies – fans stand a chance to win the layered phone. So when you share your picture, you add ‘#VibeUpMyLife with a layer of mystery’. (See this for the live coverage and behind the scenes of the event)
The agency had a hectic day as the requests have been pouring in from Twitter and Facebook. Here we have curated the sixteen best challenges taken on Facebook.