1.12 million Tweets on #INDvPAK at #WT20: Cricket mania spilled onto Twitter during the weekend, as India beat Pakistan at the ICC World Cup Twenty20 (#WT20 on Twitter). Indian cricket fans were ecstatic on March 19 (Saturday) as the host nation beat Pakistan in Kolkata and their joy found expression in 1.12 million Tweets on Twitter.com.
To The New launches VideoReady: Digital services company, To The New, has launched a turnkey TV Everywhere/OTT solution, named VideoReady. VideoReady is a video platform that caters for operators, broadcasters, media companies and education hubs.
Book hotels via MakeMyTrip, urge Alia Bhatt and Ranveer Singh: The online travel agent (OTA) launches high-decibel campaign #BefikarBookKar with two Bollywood stars to drive growth in hotel booking segment.
99Games & Yash Raj Films to publish Sultan: The Game app: 99Games has signed a deal with Yash Raj Films (YRF) to exclusively publish ‘Sultan: The Game’ based on the Salman Khan movie of the same name, reports BusinessWire. YRF mentions that in the future, the company will not just create movie-themed games, but also use concepts from the movie and release games ahead of the movie to drive audiences to first day shows.
Cadbury brings Batman v Superman to India with its new Heroes collection: the occasion of the movie’s release and to promote it in India, multi-national confectionery company Cadbury has introduced its own chocolate super heroes for the Indian market with the launch of its range of Cadbury Heroes.
GroupM’s Gaurang Menon joins iContract as creative head, Mumbai: Icontract has appointed Gaurang Menon as executive creative director and creative head. He will be based at the agency’s Mumbai office. Menon has over 12 years of experience in the industry, having handled brands such as Pepsi, Kellogg’s, Maruti, Mahindra, HUL, Microsoft, and Tata Communications.
‘Jo Samjhega, Wo hi Payega’, is Kotak Mutual Fund’s new tagline: Kotak Mahindra Asset Management Company’s (KMAMC) ‘Jo Samjhega, Wo hi Payega’ (the knowledgeable will gain) campaign, targets the small investor, particularly the salary earning middle income group and cajoles them into ploughing their savings into systematic investment plans (SIPs) in Mutual Funds.
Mother Dairy makes inroads into dairy whiteners with magically ‘special moments’: Mother Dairy launches its dairy whitener in a television commercial that captures some subtle moments in the life of a newly married couple, associating its product – Dailycious – with those special magical moments that the first cup of tea of the day brings.