HDFC Life from securing to empowering loved ones
“No one understands me.” At some point might we all have had this thought. In my opinion, this is one of the biggest problems in the world. Parents think that…
SBI Life’s Real Life Real Stories
Bengalis spend the first half of the year preparing for the Durga Puja or the Durgotsava and the next half asking when is pujo next year. Like my fellow Bengali friends, I also wait…
Amazon India’s massive bet on audio storytelling
Have you tried to put back the brown colour tape into a cassette? Opening a cassette, handwriting a playlist for recording and finally messing the tape was childhood to me….
TV(39%) Vs Digital(27%) growth story
Indian economy witnessed a slowdown in 2019 and the advertising industry felt the tremors. “The Indian advertising industry currently stands at Rs. 68,475 crores and has grown by 9.4% over 2018,” revealed…
Bajaj Allianz’s ongoing love for plank
I grew up in a small town in Haldia, WestBengal. Located on the banks of the Haldi river, the industrial town had one decent and two shady theaters. Affording a 10 rupees movie…
My favorite Republic Day 2020 campaigns
How can you become a professional photographer when you are colour blind? This question has haunted Hizol Choudhury for years now. He was disappointed when he understood how the world…
Bisleri’s push for plastic recycling
Plastic waste is a severe crisis and it needs to be addressed. A plastic bag takes 10 to 20 years to degrade, while a plastic bottle takes almost 500 years….
Cultural barriers block the progress of digital transformation
In 2017 I had this dream of building stories on how brands are digitally transforming themselves on a simple model that I had built (inspired by the common model). I…
How TikTok should help Indian creators make money
Have you seen the video of India’s smoothest airwalker? https://twitter.com/pokershash/status/1216179544014479360 Meet the latest TikTok star Yuvraj Singh aka Baba Jackson who became an overnight success after his dance video went…
Shoes on Loose is trying to find brand purpose with Save Ladakh initiative
“Three Idiots movie did more bad than good to Ladakhi people,” said a local from Leh while sipping a hot cup of tea with me. I always assumed that the…
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The conundrum of an Indian advertiser in the digital age
“Advertisement dollars continue to flow in but a subset of advertisers starting to turn cautious,” reveals the recently released BCG-CII report. The industry report titled “The Trillion(and growing) Touchpoint story -…
Four brands that make a point on Children’s Day
“Only the curious have something to find.” - Anonymous I grasped the quote pretty late. As a kid, I was frightened to ask questions and even answer them. What if…
Snapchat’s revamped strategy for a “poor” country India
“Be careful with your words. Once they are said, they can be only forgiven, not forgotten.” - Unknown Snapchat (ephemeral messaging app) CEO Evan Spiegel might regret his 2017 statement…
TikTok integration with Bala movie deserves attention
Bollywood hero can’t be bald. He has to be good looking with six-packs and savior of the society. With every movie, Ayushmann Khurrana is breaking one myth at a time….
Can Under Armour be a loud brand and quiet company in India
If you can’t stop thinking about it, don’t stop working for it. “Women can’t play hockey—this hockey is only for the men,” Stanzin Dolker, is one of the revolters challenging…
Who stole my ad? Brand or Agency
You were born an original. Don’t die a copy. - John Mason. Talk to anyone who has worked long in an advertising agency, you will hear at least one story…
Born On Instagram - Instagram’s strategy to compete with TikTok in India
26-year-old Awez Darbar is a well known Indian dancer, choreographer, and an Internet star. Son of music composer Ismail Darbar is immensely popular on TikTok, Instagram, Snapchat and YouTube. However,…
Indian politicians won’t mind Twitter’s ban on political ads
“There is no right or wrong, only thinking makes it so.” First, it was Adam Neumann and then Mark Zuckerberg who was completely peeled off by the US Media. However,…
How Pantene India is transforming into a doer with #FreedomHair
I grew up in a male-dominated family. I was immune to the problems faced by girls. Why did my sister (cousin) make faces while walking into her school with a…
How these four brands are thinking different this Diwali
A few more hours and the festival weekend is on. It is Diwali time. Time for fun, celebrations, gifts, and shopping. This also means the wallet will see a nice…